Duarte Unified School District
The Promise of the Future.

a public school district re-imagined.

Duarte Unified School District, one of California's oldest, was having an identity crisis. With bad publicity surrounding it over the years, the decision was made to not only recreate an identity that would be modern, sophisticated, and reflective of what it aimed to be, but to give it a new and compelling narrative which would encourage families to re-engage with its schools and community. We envisioned the district to be the model of excellence and innovation, a place where every student is engaged and challenged in safe, supportive environments. We've introduced the revolutionary idea of "The Promise of The Future", which created a lot of buzz and positive momentum, while positioning the district as the place to trust for students, faculty, and the community at large.

The results: Duarte Unified School District serves as an example of what is possible when schools aspire to reimagine models for teaching and learning. The district is dedicated to seeking innovative, forward-thinking methods, strategies, and resources to meet the ever-changing needs of our 21st-century learners.