PROJECT 03
DONE IN COLLABORATION WITH THE FANTASTIC CREATIVE TEAM AT VDS.
SPECIAL THANKS TO STEPHANIE DILLON
Academy of Art University, San Francisco
The Legacy Campaign.
Academy of art, san francisco looks back... and forward.
For more than eight decades students, teachers, mentors, leaders, advocates and many others have called Academy of Art, San Francisco their home. Past and present collide to offer the most diverse collection of creative minds, many of whom have been at the center of creating the standards for technology, state-of-the-art design, architecture, music, and fashion that have changed the landscape of what is culturally relevant and inspired. Frankly, the people that have crossed its doors have simply changed the world, and made it a better place.
With all this vibrant history, the academy wanted to introduce a seminal campaign that would pay respect to its storied past, while looking forward toward the future. The idea of "Legacy" took shape.
What’s a legacy?
It is an ideal that never dies, that is passed from generation to generation. It’s because an art director and his wife were passionate about art education and took it upon themselves to create a place that would foster the next generation of artists. It’s also because a son followed in his father’s footsteps, and continued to expand on its humble beginnings, It’s also attributed to a daughter, who took the torch passed to her by her father and grandfather, as citizens of a city that itself has its own creative legacy. The Stephens family, with Dr. Eliza Stephens now at the helm, continues to set the standard for creative education.